|
|
Print-On-Demand
technology allows you to do things that are not possible
otherwise. You will be able to:
|
|
 |
| |
 Reduce
Risk
POD allows you to gage the market reaction
to a title before committing to a large run. While the
unit cost may be somewhat higher with POD than with
offset printing, you will not get stuck with unused
copies. Once you can more accurately forecast demand,
you can decide if you want to do a larger run on a more
economical basis. |
|
Customize
Documentation
With
POD product documentation can be customized to the features
of build-to-order products. Such documents have higher
customer value because the information contained within
them are more accurate and more relevant to the individual
reader. |
|
|
| |
Reduce
Inventory
POD allows you to save on inventory
and warehouse costs by producing only what you need,
when you need it. You can use the funds you save to
initiate other projects.
|
|
Reduce
Time to Market
For
manufacturers who print manuals, POD reduces product
documentation lead times and improves end-to-end production
time, resulting in shorter order-to-inventory cycles
and faster response to market conditions.
|
|
|
| |
Increase
Sales
POD allows you to increase revenue
by being first to market. You can create new versions
of existing titles for specialty markets with POD.
You can use POD to aid in promotional activities by
producing advance and review copies.
|
|
Keep
Titles in Print
If
you have continuing demand for a title but it just doesn't
warrant a run of 500 copies or more, POD is the best
solution. |
|
|
| |
Make
Changes
With
POD you can send out review copies, get feedback and
incorporate changes in future runs easily and economically. |
|
Publish
More New Titles
With POD, you can publish more titles
with the same up front investment in manufacturing.
It's possible to launch five titles at 200 copies each
rather than one title at 1,000 copies. |
|
|
| |
Repurpose
Existing Content
With
POD you can repurpose existing content into custom derivative
works. This allows you to amortize editorial and other
fixed costs over more titles. |
|
Revive
Backlist Titles
Similarly, if you have titles you would
like to reprint but you aren't sure they warrant a run
of 400 copies or more, POD is again the best solution. |
|
|
| |
Do
Test Marketing
POD
is the perfect way to test those speculative projects.
|
|
Personalize
Each Copy
POD allows for the changing of the
image (text and graphic elements) on every impression
created. Using a database and merge software, each
copy of a book can be personalized.
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
